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utulsa.edu

Marketing Undergraduate Programs

Marketing professionals solve a fundamental problem — how to connect a product or service to its customers. In a marketplace crowded with millions of messages, ideas must be innovative to grab the attention of consumers. Marketing majors develop communication, problem solving and critical thinking skills in the classroom and have opportunities to gain hands-on experience with real-world clients.

Overview

Marketing professionals listen to the needs and desires of consumers, and then develop goods and services for the marketplace and the systems to promote and distribute those goods and services. Marketing students combine marketing knowledge, analytical and creative problem-solving skills, an interest in people and a tolerance for the constantly shifting marketplace. Those with an affinity for creativity, strategy and teamwork will work alongside an encouraging faculty in the marketing program at The University of Tulsa.

Students in the marketing program gain practical experience in the classroom by interacting with local businesses to develop case studies, collect market data, analyze a company’s marketing strategy and develop recommendations.

Studio Blue, TU’s creative greenhouse, encourages innovation and problem solving in a free-flowing environment equipped with mobile furniture, magnetic and dry-erase walls, a viewing room for focus groups and other brainstorming tools.

Marketing students can also participate in internships that involve working in either for-profit or not-for-profit organizations for course credit. Internships are considered an integral part of a students’ education.

To expand opportunities in an increasingly international marketplace, the Collins College of Business offers an international business minor. The international business minor combines internationally oriented business courses with the level of business sophistication and cultural sensitivity needed to succeed in a diverse global marketplace.

Degree Programs

 

Marketing, B.S.B.A

Prepares students to be leaders in marketing and sales departments of domestic and international firms through hands-on, real-world projects.


Marketing Minor

The marketing minor may be pursued by any student who wishes to develop their expertise in marketing beyond that which is required for their major field of study.

Related Programs

 

Not-for-Profit Administration Certificate

Prepare students with not-for-profit organizations either as an employee or in some management capacity as a volunteer.


Innovation and Entrepreneurship Minor

Designed for business and non-business students interested in adding an entrepreneurship-focused minor to complement their academic major.


Sport Management Minor

The Sport Administration Minor focuses on the issues and practices of business management in a sport context.

Professional Opportunities

  • Marketing Manager
  • Public Relations Manager
  • Advertising Manager
  • Product/Brand Manager
  • Market Research Analyst