Marketing professionals solve a fundamental problem — how to connect a product or service to its customers. In a marketplace crowded with millions of messages, ideas must be innovative to grab the attention of consumers. Marketing majors develop communication, problem solving and critical thinking skills in the classroom and have opportunities to gain hands-on experience with real-world clients.

Marketing professionals listen to the needs and desires of consumers, and then develop goods and services for the marketplace and the systems to promote and distribute those goods and services. Marketing students combine marketing knowledge, analytical and creative problem-solving skills, an interest in people and a tolerance for the constantly shifting marketplace. Those with an affinity for creativity, strategy and teamwork will work alongside an encouraging faculty in the marketing program at The University of Tulsa.

Students in the marketing program gain practical experience in the classroom by interacting with local businesses to develop case studies, collect market data, analyze a company’s marketing strategy and develop recommendations.

Studio Blue, TU’s creative greenhouse, encourages innovation and problem solving in a free-flowing environment equipped with mobile furniture, magnetic and dry-erase walls, a viewing room for focus groups and other brainstorming tools.

Marketing students can also participate in internships that involve working in either for-profit or not-for-profit organizations for course credit. Internships are considered an integral part of a students’ education.

To expand opportunities in an increasingly international marketplace, the Collins College of Business offers an international business minor. The international business minor combines internationally oriented business courses with the level of business sophistication and cultural sensitivity needed to succeed in a diverse global marketplace.

Program Objectives

Students completing the Marketing, B.S.B.A. major will:

  • be well-grounded in marketing theory and concepts.
  • develop critical and creative thinking skills.
  • develop their written and verbal skills.

Program Options

Marketing Major

The marketing major equips students with cutting-edge concepts in marketing and provides the opportunity to develop creative problem-solving and communications skills. The program prepares students to serve as leaders in the marketing and sales departments of domestic and international firms through hands-on, real-world projects.

Marketing Minor

The marketing minor may be pursued by any student who wishes to develop their expertise in marketing beyond that which is required for their major field of study.

Typical Four-Year Schedule

Exposition and ArgumentationForeign Language
Foreign LanguageBusiness Calculus
Block I – Aesthetic Inquiry & Creative ExperienceBasic Calculus
Math Analysis and ApplicationsBlock II – Historical & Social Interpretation
Business Information TechnologyBlock III – Scientific Investigation
Macroeconomics (Block II)Microeconomics (Block II)
Concepts in Accounting Information IConcepts in Accounting Information II
Statistics IStatistics II
Block I – Aesthetic Inquiry and Creative ExperienceLegal Environment of Business
Block III – Scientific InvestigationBlock II – Historical & Social Interpretation
Business FinanceOrganization and Management
Principles of MarketingIntroduction to CIS
Operations ManagementConsumer Behavior
General Education ElectiveGeneral Education Elective
Free ElectiveMarketing Elective
Marketing ResearchMarketing Management
Writing for the ProfessionsMarketing Elective
Marketing ElectiveGeneral Education Elective (upper division)
Marketing InternshipAdministration Policy and Decision Making
General Education ElectiveFree Elective (upper level)
Free Elective (upper level)