Marketing professionals solve a fundamental problem — how to connect a product or service to its customers. In a marketplace crowded with millions of messages, ideas must be innovative to grab the attention of consumers. Marketing majors develop communication, problem solving and critical thinking skills in the classroom and have opportunities to gain hands-on experience with real-world clients. The University of Tulsa’s marketing degree program helps students learn these skills and offers specialization in global supply chain management and digital marketing and analytics.
Marketing professionals listen to the needs and desires of consumers, and then develop goods and services for the marketplace and the systems to promote and distribute those goods and services. Marketing students combine marketing knowledge, analytical and creative problem-solving skills, an interest in people and a tolerance for the constantly shifting marketplace. Those with an affinity for creativity, strategy and teamwork will work alongside an encouraging faculty in the marketing program at The University of Tulsa.
Students in the marketing program gain practical experience in the classroom by interacting with local businesses to develop case studies, collect market data, analyze a company’s marketing strategy and develop recommendations.
Studio Blue, TU’s creative greenhouse, encourages innovation and problem solving in a free-flowing environment equipped with mobile furniture, magnetic and dry-erase walls, a viewing room for focus groups and other brainstorming tools.
Marketing students can also participate in internships that involve working in either for-profit or not-for-profit organizations for course credit. Internships are considered an integral part of a students’ education. The marketing program is designed to educate students in all areas of business—accounting, economics, finance, management, international business and computer information systems—because the marketing profession involves interaction with all these areas.
To expand opportunities in an increasingly international marketplace, the Collins College of Business offers an international business minor. The international business minor combines internationally oriented business courses with the level of business sophistication and cultural sensitivity needed to succeed in a diverse global marketplace.