Collins College of Business

Business students team up with local firms and nonprofit organizations

Students in The University of Tulsa’s Collins College of Business regularly share their expertise with companies and nonprofits in Tulsa and surrounding communities. These projects not only give the students real-world experience, they also help local businesses and nonprofits find creative solutions to expand their brands and better reach consumers.

Professor Charles Wood wearing a green shirt and smiling
Professor Charles Wood

Professor of Marketing Charles Wood believes that hands-on experience is a valuable tool for learning about the world of marketing. “The purpose of all of these collaboration projects is for students to apply concepts they learn in class to real-world settings,” Wood said. “For an applied discipline such as marketing, real learning occurs best when students are required to synthesize and experientially use theories and concepts in new contexts.”

Dee Harris of Tulsa’s Family and Children Service Center worked with TU business students in both the spring and summer semesters. “Professor Wood’s classes are the perfect example of balancing student learning with community need,” she said. “I’m thrilled to be a partner in real-world learning as it invigorates students and provides nonprofits with a new perspective about our marketing and communication plans. I always look forward to collaborating with students and enjoy watching them discover, create and solve.”

Integrated Marketing Communication

A potent example of this university-and-community engagement arose in the spring 2020 Integrated Marketing Communication course. In this course, undergraduate students formed teams and worked with seven local nonprofit and for-profit organizations. At the beginning of the project, representatives of the organizations came to campus multiple times to check-in with the students’ progress and provide assistance where needed. Then, once the COVID-19 pandemic altered the semester plans, the meetings between student groups and their organizations continued, albeit online.

Despite the unexpected transition to online classes, the students and their companies maintained a close working relationship that promoted growth for both parties. The student teams developed and managed a full Google AdWords campaign to help their clients achieve their goals. A local social media expert, Joe Hart, came to these sessions and supported the teams throughout the semester.

Consumer Behavior

During the summer, community engagement continued, but this time with graduate students. A consultancy brief project in the master of business administration (MBA) Consumer Behavior course paired small groups of students with 10 local companies including Scoops Rolls and Creamery, Runners World and Marshall Brewing. Each group of students listened to their partner-firm’s concerns and developed personalized plans to meet their needs.

For the summer course, Wood explained, “the only selection criteria provided was that the business be locally owned. Students were encouraged to choose their own clients based on what they believed was the organization’s potential and clear need for some advice and assistance, meet with the owners and then proceed from there.”

All the groups delivered potential aids to the companies, including ideas about better use of social media, customer loyalty programs, community engagement, retail layout improvements, partnerships, branding and promotions.

Danny Donley smiling and wearing a blue polo shirt
Danny Donley, MBA student

One student in the MBA course, Danny Donley, said of the summer experience: “The chance to work hands-on with a real company in our community that is struggling a little extra because of the COVID-19 pandemic was a tremendous experience. My team worked with a small massage therapy company and helped use our knowledge and research to immediately revitalize the company’s marketing strategy and reach. We had the opportunity to put creative ideas into action to test our own skills while benefiting a local firm, which is rewarding in two ways.”


A business degree from TU will bring you in contact with faculty members at the forefront of their fields who are excellent teachers as well as scholars. Learn about this vibrant, welcoming community.

CCB honors alumni and students with 2019-20 excellence awards

Dean Linda Nichols has announced the winners of the annual Collins College of Business Excellence Awards.

Outstanding alumni

Outstanding Alumnus Albert Myres Sr.

excellence awardsAlbert Myres Sr. is president and chief executive officer of Octcet Inc., a rapidly developing oxygenated diesel additive company focusing on the bulk diesel industry. Octcet develops and markets a unique range of advanced additives designed to reduce emissions and improve fuel and operations efficiency. Myres oversees the company’s business operations, strategy, vision and mission.

Throughout his career, Myres has gained hands-on experience in business relations, government affairs, regulatory affairs, public affairs and international relations. Directing these functions with Fortune 250 corporations, Myres has advised CEOs, developed a network of key relations with federal, state and local decision makers and a network of relations within nongovernmental organizations and national groups engaged in energy policy, public policy and environmental stewardship.

Myres is a member of several boards and community service organizations, including the Texas Southern University Board of Regents, the Greater Houston YMCA, the Nature Conservancy and The University of Tulsa Collins College of Business Executive Advisory Board. He also was appointed chair of the Gulf Coast Relief Fund by Houston Mayor Bill White after Hurricane Ike and served in same role for the Hurricane Katrina/Rita Fund.

Myres earned a bachelor of science in finance from the TU Collins College of Business and resides in the greater Houston area with his wife, Angela.

Fast-Track Alumna Emily Reh

excellence awardsEmily Reh has worked in the energy industry for 10 years and has used her talents on both the commercial and operations sides of the downstream sector. As the manager of market development at ONE Gas, she focuses on new customer and pipeline infrastructure growth throughout Oklahoma, Texas and Kansas. Reh earned a BSBA degree with a major in marketing and also was part of the first graduating class of TU’s master of energy business program.

Reh served for three years on the TU Alumni Board-Tulsa chapter, chairing the 2017 Homecoming celebration and the Young Alumni Committee. Currently, she is a member of the TU School of Energy Advisory Council.

Outstanding Students

David R. Lawson Outstanding Senior Award

Three graduating seniors received the 2020 David R. Lawson Outstanding Senior Award in recognition of their leadership and accomplishments while students at TU: Lauren Milburn, Clay Moyer and Muneeb Yousufi.

excellence awardsLauren Milburn, computer information systems

“My TU experience is something that I will treasure and take pride in for a lifetime! It has provided and shaped countless opportunities for my future aspirations and given me the resources to pursue them with confidence.”

excellence awardsClay Moyer, management with specialization in innovation

“The free inquiry, encouragement, support and academic rigor of TU have come together to make me a better person. These four years at TU have contributed immensely to my personal and professional development. I am incredibly thankful for the unique and tailored education that TU has provided, and I am proud of the memories and friends that have come of it.”

excellence awardsMuneeb Yousufi, finance and energy management

“I believe that my impact at TU has been greatly beneficial, and I believe that as a natural extension of volunteer work and involvement with helping students, that I have impacted the Tulsa community as well in a positive way.”

Other outstanding graduates

Each CCB discipline also chose an outstanding graduate:

Accounting: Jenny O’Bryan

Economics: Stephen McDonald

Energy Management: Cooper Griffin

Finance: Stephen McDonald

Marketing: Jen Martin

Computer Information Systems: Anna Kinder

Management: Brittanie Whitney

International Business: Eleni Schmitt

Faculty and staff awards

Mayo Staff Excellence Award

Carol Alix, director of operations, fiscal affairs and special projects, brings a wealth of institutional knowledge, insight and an exceptional attitude to her responsibilities. Dean Linda Nichols and many others rely on her counsel every day.

Mayo Teaching Excellence Award

Meagan Baskin, Chapman Assistant Professor of Management, has brought innovative teaching methods to the college, and her students and colleagues are appreciative and supportive of her methods.

Mayo Research Excellence Award

Wen-Chyuan Chiang, Doris L. Flournoy Professor of Business, is a cornerstone of the college’s operations management group. The committee selected the following publication, of which Chiang was the lead author, to receive this research excellence award: Chiang, W., Y. Li, J. Shang, and T. Urban. 2019. Impact of drone delivery on sustainability and cost: Realizing the UAV potential through vehicle routing optimization. Applied Energy 242: 1164-1175

Helmerich Graduate Faculty Excellence Award

Graduate students selected Rob Moore, Chapman Applied Assistant Professor of Energy Business, for the faculty excellence award. Moore demonstrates his compassion and integrity daily in the classroom.