University of Tulsa

Business students team up with local firms and nonprofit organizations

Students in The University of Tulsa’s Collins College of Business regularly share their expertise with companies and nonprofits in Tulsa and surrounding communities. These projects not only give the students real-world experience, they also help local businesses and nonprofits find creative solutions to expand their brands and better reach consumers.

Professor Charles Wood wearing a green shirt and smiling
Professor Charles Wood

Professor of Marketing Charles Wood believes that hands-on experience is a valuable tool for learning about the world of marketing. “The purpose of all of these collaboration projects is for students to apply concepts they learn in class to real-world settings,” Wood said. “For an applied discipline such as marketing, real learning occurs best when students are required to synthesize and experientially use theories and concepts in new contexts.”

Dee Harris of Tulsa’s Family and Children Service Center worked with TU business students in both the spring and summer semesters. “Professor Wood’s classes are the perfect example of balancing student learning with community need,” she said. “I’m thrilled to be a partner in real-world learning as it invigorates students and provides nonprofits with a new perspective about our marketing and communication plans. I always look forward to collaborating with students and enjoy watching them discover, create and solve.”

Integrated Marketing Communication

A potent example of this university-and-community engagement arose in the spring 2020 Integrated Marketing Communication course. In this course, undergraduate students formed teams and worked with seven local nonprofit and for-profit organizations. At the beginning of the project, representatives of the organizations came to campus multiple times to check-in with the students’ progress and provide assistance where needed. Then, once the COVID-19 pandemic altered the semester plans, the meetings between student groups and their organizations continued, albeit online.

Despite the unexpected transition to online classes, the students and their companies maintained a close working relationship that promoted growth for both parties. The student teams developed and managed a full Google AdWords campaign to help their clients achieve their goals. A local social media expert, Joe Hart, came to these sessions and supported the teams throughout the semester.

Consumer Behavior

During the summer, community engagement continued, but this time with graduate students. A consultancy brief project in the master of business administration (MBA) Consumer Behavior course paired small groups of students with 10 local companies including Scoops Rolls and Creamery, Runners World and Marshall Brewing. Each group of students listened to their partner-firm’s concerns and developed personalized plans to meet their needs.

For the summer course, Wood explained, “the only selection criteria provided was that the business be locally owned. Students were encouraged to choose their own clients based on what they believed was the organization’s potential and clear need for some advice and assistance, meet with the owners and then proceed from there.”

All the groups delivered potential aids to the companies, including ideas about better use of social media, customer loyalty programs, community engagement, retail layout improvements, partnerships, branding and promotions.

Danny Donley smiling and wearing a blue polo shirt
Danny Donley, MBA student

One student in the MBA course, Danny Donley, said of the summer experience: “The chance to work hands-on with a real company in our community that is struggling a little extra because of the COVID-19 pandemic was a tremendous experience. My team worked with a small massage therapy company and helped use our knowledge and research to immediately revitalize the company’s marketing strategy and reach. We had the opportunity to put creative ideas into action to test our own skills while benefiting a local firm, which is rewarding in two ways.”


A business degree from TU will bring you in contact with faculty members at the forefront of their fields who are excellent teachers as well as scholars. Learn about this vibrant, welcoming community.

Outstanding Teachers selected for devotion to students and mentoring

Collins Professor of Computer Information Systems Lori Leonard, Stanley Rutland Professor of American History Andrew Wood and Associate Professor of Law Matt Lamkin are TU’s Outstanding Teachers for 2020. Their devotion to teaching and mentoring molds the character and work ethic of students, preparing them for successful careers and lives.

The university inaugurated the Distinguished Award for Outstanding Teaching in 1980. Honorees may receive the award once in a lifetime, and only three awards are given annually. The award is especially meaningful because it must be initiated by a student’s nomination, and the winners are selected by colleagues who serve on the Faculty Affairs Committee of the Faculty Senate. Each honoree receives a medal and a stipend.

Matt Lamkin

outstanding teachersSince joining the College of Law faculty in 2013, Lamkin has earned the praise and admiration of his students. He has been recognized by students for his outstanding teaching every semester he has taught in the TU College of Law, translating to many awards. In his first two years at TU and again in 2018-2019, students voted to recognize Lamkin with the College of Law Outstanding First Year Professor Award. In 2015-16, he was honored as the Outstanding Upper-Class Professor.

Lamkin’s teaching philosophy is “driven by a desire to teach his students critical skills that will endure beyond their recollection of any particular law school subject matter.” He achieves this by teaching analysis and argument and helping students engage with the course materials in effective ways.

Student Comments:

  • “Helped me with my writing ability and had a continuing conversation about my paper and what I needed to do to write a paper effectively.”
  • “Professor Lamkin always made himself available for us to meet with him and was always very helpful and provided bonus sessions, which were a huge help to preparing for the exam. I also enjoyed the ‘life lesson’ talks he would give on occasion; they were an encouragement to me.”
  • “This has been my favorite class so far. I really like it that Lamkin takes his time to explain the different concepts. It’s useful when we move on to the next topic and they correlate.”

Lori Leonard

outstanding teachersWith over 25 years of teaching experience, Leonard has called TU home for the past 21 years. Beyond the lives she’s impacted along the way, she has even more to show for her time as a professor. In total, she’s collected 15 teacher awards, one Mayo Teaching Excellence Award from the Collins College of Business, two Most Valuable Professor awards and one mention as an Exceptional Mentor.

Course evaluations and student comments reinforce the care and concern that Leonard gives her students to ensure they thrive as professionals. She advises approximately 15 students every semester for enrollment while also mentoring many in the computer information systems major. Many TU students are on campus, at least partially, because of Leonard. Until she became associate dean of the Graduate School, she was heavily involved in meeting with prospective undergraduates. Now she continues to meet with prospective graduate students.

Student Comments:

  • “I absolutely would not be where I am today without your impactful mentorship and considerate advice.”
  • “Thank you for being such an influential person, not only in my life, but in the lives of so many others! The thoughtfulness and care you exude for your students does not go unnoticed!
  • “I still am grateful you fit me (a junior…who was having a mid-life crisis at 21) into your schedule to talk about what CIS was.”

Andrew Wood

outstanding teachersWith a TU tenure of over 20 years, Wood is dedicated to the instruction of diverse material. He largely teaches general education block courses with international and cross-cultural influences that provide a well-rounded, college-level liberal arts education. As a passionate, committed and experienced professor, Wood deploys a variety of pedagogical techniques including dynamic lecture mixed with Socratic Method, humor, music, film, discussion groups, class presentations, posters, field research and various online web interventions/engagements.

In the classroom, Wood focuses on fostering fundamental critical thinking skills, a curiosity about the world and an active concern for basic democratic values. In course evaluation comments, students frequently commend Wood’s subject knowledge, engaging presentation style and sense of humor, as well as his clear and supportive explanations and assignment feedback.

Student Comments:

  • “In my three years at The University of Tulsa, I have yet to encounter a more dedicated, hard-working or caring professor as Dr. Wood.”
  • “I have constantly been impressed by his dedication to making history come alive in the classroom and impressing on his students the importance of studying the history of those who have been oppressed and forgotten in history.”
  • “Very knowledgeable and his investment in the class motivated the students to want to learn.”

 

TU, Noodle Partners team up to offer online degrees

The University of Tulsa, Oklahoma’s highest-ranked national university, is launching an online MBA and elevating its online master’s in cybersecurity with Noodle Partners, the fastest-growing online program manager.

Increasingly, adult learners are opting for programs that fit their busy lives. TU is working to improve the accessibility of their programs by meeting those students where they are — online.

The online MBA offers a part-time option to prepare students for career advancement in the private and public sectors as well as for positions of leadership and responsibility in business and society.

Cybersecurity is one of the fastest growing job sectors in the United States; the BLS projects a 32% increase in employment from 2018 to 2028, more than six times higher than the average for careers in the U.S. For 20 years, TU has been one of just a handful of institutions designated as a Center of Academic Excellence in Information Assurance and Cyber Defense Education.

“The University of Tulsa is excited to leverage the resources and expertise of Noodle Partners to further develop these two online degree programs and meet the needs of students seeking a research university-level education outside of a traditional classroom setting,” said Interim President Janet Levit. “TU’s MBA and MS in Cybersecurity attract highly motivated working professionals who will use the degrees to advance their careers and support the nation’s thriving business and technology industries.”

TU’s online MBA program features readily available student access to top-notch faculty along with small class sizes that promote participation and interaction among peers and faculty in the online environment. The degree is ideal for online learners seeking a flexible schedule that allows them to balance work and other priorities. Students who enroll in two courses per semester can complete the program in 24 months and receive career placement assistance from the Business Career Center.

The online MS in Cybersecurity requires 30 credits to graduate. The program offers an entirely online curriculum, along with an option to take immersive courses in which students spend one week on campus completing hands-on, intensive training guided by faculty. The program is designed to be completed in 24 months, and students can continue to work as full-time professionals while completing the degree.

“TU is making an excellent strategic move by launching these innovative online programs,” said John Katzman, CEO of Noodle Partners. “We have total confidence in our partnership with TU, and we’re excited to see how its incoming cohorts of students leverage their degrees in the workforce.”

About Noodle Partners
Founded by a team of education and technology veterans, Noodle Partners creates innovative online and hybrid programs while improving traditional classroom models. Noodle Partners has the capability to work with universities on every aspect of building a certificate or degree program that they choose—marketing, student recruitment, enrollment, curriculum design, student engagement, support services, graduate placement, and alumni engagement—and provides a high level of fit and finish. For more information, visit noodle-partners.com or follow us on Twitter @Noodle_Partners or LinkedIn.